Mori Collective was founded in 2015 in Helsinki, Finland, and consists of two labels Mori and Diamonds From Dirt. The aim is to create stylish and ethically produced slow fashion and streetwear. The word Mori has two essential translations. In Japanese, it means forest, and in Latin, it refers to mortality. These meanings summarize the core values of the company. It emphasizes the importance of protecting nature, and at the same time it reminds of our limited time to realize dreams.